국민의 소비 생활 만족도는 900점 만점에 66점으로 2019년(69.8점)보다 2.5점 하락했었다. 하지만 디지털 소비자의 만족도는 67.2점으로 2017년(69.7점)보다 1.7점 하락해 비교적으로 하락 폭이 작았다. 30대 이상 디지털 구매자의 만족도는 62점으로 2019년(65점)보다 오히려 높아졌다.
이 매니저는 “인스타그램 숍스는 기존 자사몰을 대체하는, 현실 적으로 매출이 발생하는 곳이라기보다는 유동인구가 대부분인 명동, 강남에 오픈한 플래그십 스토어같은 개념”이라며 “카페24의 플랫폼을 활용해 카탈로그를 만들고, 케어하거나 10분쯤 기한을 들이면 간단히 상점을 설계할 수 있다”고 전했다.
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