In early 2025, a surge of AI-driven identity fraud hit payment platforms, fintechs, and onboarding flows. Many organizations treated that spike as an engineering problem to patch quickly. That was the wrong frame
Why Generic Pitches Get Ignored: The Numbers You Can’t Afford to Dismiss The data suggests that generic outreach underperforms dramatically
1. Cat Owner: My cats go absolutely crazy for Churu—it’s like catnip but in creamy form. Been buying it since 2015, and no other treat comes close. Between you and me, I think the hype is real because my picky eater licks the bowl clean every time! 2
Short version: a small niche site with 120,000 annual visits ran a 60-day social velocity experiment and saw dramatic ranking changes that coincided with an algorithm recalibration in the wild
1. Real Cat Owner: My cats go absolutely crazy for Churu! Been buying it since 2015 and honestly, nothing else gets them that excited. The lickable texture is perfect for when I’m short on time but still want to treat them
Comment 1: Look, the Nike shutting down RTFKT caught a lot of people off guard. It’s a prime example of how brands are still figuring out how to handle digital assets within compliance frameworks
Technical marketing directors and senior SEO managers sit in a difficult spot. You control budgets, you own a technical roadmap, and executives expect a clear justification when you hire an external agency
How my three-year audit showed $500 became the going rate for premium editorial links The data suggests there's a recognizable pricing cluster around the $400-$600 mark for one-off editorial backlinks in niche publications
Why this list matters: stop losing clients to HEIC, big files, and color mismatches If you shoot on an iPhone and your client runs Windows or an older system, you’ve met the three horsemen of delivery problems: HEIC files they can’t open,
Comment 1: Look, I totally get the hype around E-A-T for SEO, but in my experience managing local SEO for a mid-sized law firm, it feels like overkill sometimes