Your marketing channels work better when they support the same customer...

https://scarlettsuniquedigest.yousher.com/cold-traffic-won-t-buy-how-to-build-a-sequence-that-converts-later

Your marketing channels work better when they support the same customer journey. This article shows how to connect acquisition, conversion, and retention, then use CAC, AOV, and repeat purchase rate to spot where the system needs attention