Wind Turbines for Values-Driven Brands: How Health-Conscious Shoppers Can Tell When a Product Really Runs on Wind

https://atomic-wiki.win/index.php/When_Label-Loyal_Shoppers_Meet_Greenwashing:_Emma%27s_Story

Health-conscious millennials and Gen X shoppers read labels, ask where food comes from, and are willing to pay a little more when a brand aligns with their values. For those brands, claiming renewable energy is no longer enough