Why Nobody Cares About low-starch horse feed

http://www.montpelierjournal.com/news/story/555500/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Premium horse feed competition feed designed for top performance, lasting energy and recovery. Balanced nutrition with carefully selected ingredients, electrolytes and highly digestible fibre for practice, eventing and show jumping.