Why 69% Zero-Click Searches Break the Old Content Playbook — and What Works Next

https://sticky-wiki.win/index.php/How_to_know_your_SEO_and_content_strategy_is_already_outdated_%E2%80%94_and_how_Claude_can_help_you_fix_it

If 69% of searches end without a click, as industry trackers have been reporting through 2024 and into 2025, then the Internet did not just get faster - search behavior changed