We live in an era of micro-moments. When you pull out your phone, you want...

https://www.bust-bookmark.win/we-ve-lost-patience-for-friction-modern-entertainment-demands-fast-loading-and

We live in an era of micro-moments. When you pull out your phone, you want results, not a loading screen that feels like an eternity. Users expect fast loading and deep personalization that serves up content the second the app opens