Waiting for an app to load is now a dealbreaker. Users demand instant...

https://wiki-wire.win/index.php/The_Gold_Mine_in_Your_Pocket:_Deconstructing_Personalized_Rewards_in_Mobile_Gaming

Waiting for an app to load is now a dealbreaker. Users demand instant gratification, from personalization that knows their taste to frictionless mobile payments that skip the hurdles. If you don't respect their time with pure speed, they will just move on