To get more from a Google Ads agency, set shared goals. Fix tracking before...

https://judahsnewblogs.capitaljays.com/posts/how-do-i-choose-between-a-general-marketing-agency-and-a-ppc-specialist

To get more from a Google Ads agency, set shared goals. Fix tracking before spend grows. Check lead quality, not just lead count. Run structured tests on ads and pages, then use the results to decide what to keep, change, or stop, and where to invest next