Think of your local listings as the digital handshake you offer to new...

https://www.jasminedirectory.com/blog/how-to-manage-your-business-directory-and-citation-reputation-for-maximum-local-visibility/

Think of your local listings as the digital handshake you offer to new customers. When your NAP—Name, Address, and Phone—is consistent across the web, Google gains the confidence to rank you higher in search results