Suppressing negative news—simply pushing it to page two or three—is a temporary...

https://echo-wiki.win/index.php/When_Partners_Walk:_Why_One_Negative_Headline_Costs_You_Millions

Suppressing negative news—simply pushing it to page two or three—is a temporary fix. As soon as you stop pouring money into burying those links, they inevitably float back to the top