Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR...

https://www.bookmarkpage.win/traditional-rank-tracking-is-dead-because-it-misses-the-messy-reality-of-ai

Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR drop across European markets, traditional reporting no longer tells the full story. Users are increasingly zero-click, finding answers directly on the search page