Readers are glued to their phones, but they aren't always looking at a screen....

https://www.tumblr.com/gladlyradiantsphinx/820216039052869632/how-to-maintain-consistent-brand-voice-in-ai

Readers are glued to their phones, but they aren't always looking at a screen. We live in a multitasking culture where people want to consume content while commuting or cooking dinner