Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is now a vanity metric. With AI Overviews driving a 30% CTR drop in Europe, we’re seeing a major rise in zero-click behavior. You cannot optimize for blue links that users no longer see