Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are...

https://hotel-wiki.win/index.php/Is_Four_Dots_Worth_Looking_At_for_Enterprise_AI_Search_Visibility_Work%3F

Rank tracking is dead. The SERP is fundamentally shifting. AI overviews are dominating, causing a 30% drop in European CTR as users embrace zero-click results. We don't need monthly reports on vanity positions anymore