Rank tracking is broken. In Europe, AI Overviews have slashed organic clicks by...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is broken. In Europe, AI Overviews have slashed organic clicks by 30% while zero-click results dominate. Chasing traditional positions is now a vanity metric