Raising prices often means fewer people sign up, but it can also boost overall...

https://www.bust-bookmark.win/when-a-saas-company-tweaked-pricing-conversions-dropped-31-but-revenue

Raising prices often means fewer people sign up, but it can also boost overall revenue. In our latest article, we explore a real example where a price change caused a 31% drop in conversions but led to a 22% lift in revenue