Personalization is no longer a perk—it’s expected. From streaming platforms...

https://www.active-bookmarks.win/personalization-is-no-longer-a-nice-extra-it-s-how-we-expect-digital

Personalization is no longer a perk—it’s expected. From streaming platforms suggesting shows you’ll actually binge, to retail sites curating deals that fit your style, tailored experiences make digital life easier and more enjoyable