Online entertainment has shifted from passive viewing into a two-way...

https://zulu-wiki.win/index.php/Why_Do_Apps_Push_So_Many_Live_Notifications%3F_The_Anatomy_of_the_Attention_Economy

Online entertainment has shifted from passive viewing into a two-way conversation. Features like live chat build genuine community, while smart recommendations keep every feed feeling personal. It is no longer about watching but being part of the action!