Ecommerce marketing works better when each channel supports the next. This...

https://instaquoteapp.com/how-do-i-judge-channels-by-business-outcomes-not-vanity-metrics/

Ecommerce marketing works better when each channel supports the next. This article connects acquisition, conversion, and retention, then shows how to judge the whole system with CAC, conversion rate, AOV, and repeat purchase rate—not channel metrics alone