Converting HEIC to TIFF, WebP, AVIF and More (Not Just JPG): What Actually Matters

https://research-wiki.win/index.php/Why_Sending_HEIC_Files_to_Windows_Users_Always_Causes_Drama_(and_What_to_Do_Instead)

Short version: yes, you can and should consider formats other than JPG when converting HEIC files. Long version: which one you pick depends on what you value - quality, file size, metadata, archival safety, or cross-platform compatibility