Changing your SaaS pricing can boost revenue but often lowers conversion rates....

https://telegra.ph/How-Can-Revenue-Go-Up-If-Conversions-Go-Down-Analyzing-the-Paradox-with-Pricing-Segments-and-Models-08-08

Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue