20 Placements on Low-Traffic Sites Won't Move Rankings: What a $10,000/Month Digital PR Agency Should Actually Deliver
https://www.bookmark-suggest.win/editorial-link-building-vs-paid-placements-a-brutally-honest-risk-comparison
I paid $10,000 a month for digital PR. For six months I got 20 press placements—most on sites that averaged fewer than 1,000 visitors a month. My rankings barely budged