1. Look, I’m all in on video marketing but measuring ROI still trips me up. Anyone cracked the code on tracking actual sales lift from video views, beyond just likes and shares? Would love to hear what’s worked for you in eCommerce specifically.

https://www.save-bookmarks.win/1-look-we-ve-been-doubling-down-on-video-content-this-year-and-while-views-are-up-60-i-m-still-scratching-my-head-on-how-to-tie-that-directly-to-sales-conversions-anyone-cracked-the-code-on-roi-tracking-beyond-basic-clicks

1. Look, I’m all in on video marketing but measuring ROI still trips me up. Anyone cracked the code on tracking actual sales lift from video views, beyond just likes and shares? Would love to hear what’s worked for you in eCommerce specifically. 2